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Manual Event Logging
Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list.
Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.
Automatic Event Logging
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.
You can see a complete history of every email they've received, which links they clicked and when they opened your emails. 
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